I believe that many people in business have encountered some form of transaction involving the sale of a company through various structures. These range from standard share or stock sales and real estate carve outs to hostile takeovers of companies, whether accompanied by tears or a sense of closure.
Today, it is somewhat easier to follow the structure of a typical M&A process, as we have grown accustomed to its familiar sequence. This includes the preparatory phase of defining the transaction structure, due diligence, negotiations, and the closing of the deal through the transfer of the business to a new owner with payment of the purchase price.
The interesting angle I would briefly highlight from a lawyer’s perspective concerns a resilient generation of entrepreneurs who started their businesses in the 1990s and are now, quite deservedly and with a sense of healthy fatigue, concluding that it is time for someone else to continue the journey. Of course, it would be unrealistic to compare Croatian family businesses with giants like Walmart, Volkswagen, or L’Oréal, which represent a heavyweight category. However, Croatian business stories are compelling in their own right, essentially reflecting the same narratives, only with smaller figures than in other parts of the world.
It may seem that my professional impressions conflict with the common view that family businesses are the most resilient in an always challenging entrepreneurial environment. Yet based on experience, I increasingly observe the sale of family owned businesses in Croatia rather than their transfer to heirs. Why is that the case? This format does not allow for a detailed essay, so I will briefly list the dominant reasons as expressed by business owners themselves. Most often, they say: “My children do not want to continue this line of work, and I no longer have anyone to work with.” When translated into the language of psychology and business, it becomes clear that successors, meaning the younger, more educated and more globally oriented generation, do not want the same level of stress and sacrifice as their parents, which is entirely understandable.
Additionally, labor shortages across many industries, combined with a tendency to relocate in pursuit of better opportunities, salaries and environments, lead family employers to conclude that their business lifecycle is nearing its end, especially as age brings reduced flexibility in adapting to new realities.
It is interesting to note statistics showing that 43 percent of family owned companies have no succession plan, while only 18 percent actively involve their heirs in ongoing business operations. It should also be mentioned that the burden of running a long term business can sometimes disrupt family balance and relationships, so it is not surprising that there is a lack of motivation to inherit something that may have contributed to generational or sibling conflicts.
We like to believe that we have the strength and capability to assist in all aspects of the M&A process, as well as in complex generational transitions within business families. And since success is not a word mentioned in the Bible, we will not guarantee it.
Selling a company is rarely just a transaction. It is often the final chapter of years of work, sacrifice, and family commitment. In Croatia, more family-owned businesses are entering this stage as founders approach retirement and younger generations choose different paths.
With the right legal guidance, business owners can protect the value they built, avoid unnecessary risks, and structure the transfer in a way that reflects both commercial and personal priorities.
We advise on business sales, succession planning, share transfers, negotiations, due diligence, and ownership transitions with clarity, discretion, and practical focus.
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